Investments in the opening of a training center with an area of ​​200 m2, designed to train 100-150 people per month, amount to about $13-15 thousand, the payback period is 6-10 months. The average return on investment is 30%. The monthly turnover of the training center is at the level of $10-15 thousand.

There are about 200 organizations in St. Petersburg that provide short-term courses. They compete with universities, technical schools, colleges, which also often organize additional educational courses.

The market is currently dominated by demand for short courses - from 20 to 60 teaching hours. The average cost of a 40-hour course is 2.5-3 thousand rubles.

Educational chips

According to Gennady Smirnov, Director of the NOU "Center for Professional Training "Impulse", students can be attracted by new original educational programs, for example, exclusive courses for advertisers, managers, marketers, which are developed by teachers of the center - practicing specialists. Employers inform training centers about the most relevant educational areas .

The main factor in the success of the training center is considered to be a properly selected teaching staff.

You can open a training center at a specific company as an additional division. In addition, when opening a school, you can save money by renting a computer lab and other premises at a university or college for certain hours of classes, and not for a full day. Thus, according to Gennady Smirnov's calculations, when opening a new center, the main costs associated with renting and equipping a stationary facility can be avoided. The investment will be about $1,000.

Thank you for your help in preparing the material: NOU "Center for Professional Training "Impulse", School of Professional Business Consultants, NOU "Evrika Training Center", NOU "Training Center "Kvarta", etc.

Step 1 Concept

The organization and income of the training center primarily depend on the concept, which should distinguish it from competitors.

There are various options:

Center with a set of standard professional training courses: accounting and taxation; secretary-referent; design and layout on PC, etc.;

Training training centers;

Teaching one original course, such as training women guards, feng shui, etc., as well as individual training for a specific course.

A legal entity is registered for the training center as a non-state educational institution (NOU), while indicating its main profile of activity. According to the Civil Code of the Russian Federation, the purpose of the NOU is not to extract net profit, the proceeds can only be directed to the development of an educational institution. The services of a lawyer for registration will cost approximately $200. The most convenient taxation system is simplified with the payment of 6% of income.

Step 2. Personnel

The staffing of the educational center:

Three to six teachers (one for each course) - from 200 rubles per hour,

Two or three consultants (determine the professional inclinations of the center's students) - $300,

Secretary - $200,

Accountant - from $300.

Step 3. Room

To organize a training center designed to train 100-150 people per month in four shifts (morning, two afternoon, evening), you will need a room with a total area of ​​​​about 200 m2:

Two classrooms with an area of ​​50 m2 (in accordance with the requirements of the regulatory authorities, groups of no more than 10 people can study in them),

One computer class - 60 m2 (10 places equipped for work),

The rest of the area (about 40 m2) is reserved for the reception and director's office.

Total: rent of 200 m2 (from $30 per 1 m2) - $6 thousand per month, in some cases, educational organizations can rent premises from KUGI at preferential rates (coefficient 0.1) - about $15 per 1 m2.

Step 4 Equipment

Projector - $1 thousand

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Step 5 Licensing

Documents that must be submitted to the Education Committee of the St. Petersburg Administration in order to obtain a license for educational activities:

Application, which indicates the developed educational programs,

Information on staffing and the estimated number of students,

Information about the premises

Information on the provision of the educational process with educational literature (for each educational program) and material and technical equipment (in the form of an extract from the balance sheet),

Information about teaching staff (for each educational program),

Additional information (certificate of registration, information about the founders, etc.).

The term for consideration of documents and making a decision is 1 month.

Step 6: Students

The profitable group consists of 10 people.

At least 10 groups should be formed in the center per month.

The main way to attract students is advertising in printed publications. The advertising budget is formed taking into account 10% of the turnover, that is, about $1,000 per month.

biography

GENNADY SMIRNOV

In 1990 he graduated from the Leningrad Agricultural Institute with a degree in mechanical engineering.

From 1990 to 2000 he worked as a deputy head of production at the Central Institute of Fuel Equipment.

From 1994 to 1997 he worked as an insurance director in an insurance company.

In 1997, he organized the NOU "Center for Vocational Training "Impulse", which is still operating. For 8 years, the average annual number of students (and the company's turnover) has increased 3 times.

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Many people in the course of their lives are retrained for other specialties, as they have the opportunity to earn money in some area. Before opening your training center, you will need to decide on the specialties and courses that you will teach.

For people who cannot find a job in their specialty, as well as for those who want to acquire new knowledge, small training centers are a good way out of a situation where a job is urgently needed, and years of training are spent late or beyond one's means. Short-term courses allow such people to acquire the basic knowledge of the subject or to master a specialty adjacent to the main one. These circumstances make the services of such small training centers in high demand, and, consequently, the activities of these educational institutions can bring quite tangible income to their owners.

For optimal use of the space of the training center and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect fast and large income from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its formation. But, with the right organization of business and dedication to one's occupation, the training center can become a source of profit for its owner, bring new, interesting events to life and help make useful contacts.

The list of documents for licensing the business of the training center includes:

Application indicating educational programs;
- information on the staffing and sufficiency of teaching staff to train the declared number of trainees;
- information on the availability of premises suitable for conducting educational activities;
- information about the provision of the institution with educational and methodological literature for each of the declared programs and material and technical equipment;
- information about the teaching staff who will supervise the relevant educational programs;
- information about the founders and registration of the training center as a non-state educational institution.

The submitted documents are considered by the licensing authority within one month, after which a decision is made to grant a license or to refuse to issue a license.

The following items of expenditure will be present in the budget for the opening and operation of the training center:

Creation and opening of the training center.
- Licensing.
- Development of training programs, publication of training manuals, manuals, presentations, etc.
- Creation of a training site.
- Creation of material and technical base.
- Support and development of the training center.
- Rent.
- Paying teachers and staff.
- Promotion of the training center.
- Adding new professions to the license.
- Improving the material and technical base.
- Support for the training site.
- Creation and adjustment of new training programs.

The minimum set of equipment for the training center includes:

Projector - $1 thousand

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Investments in the opening of a training center with an area of ​​200 m2, designed to train 100-150 people per month, amount to about $13-15 thousand, the payback period is 6-10 months. The average return on investment is 30%.

Income will directly depend on the volume of classes, the cost of training and the cost of maintaining the center.

The expenditure part consists of the following items:

Rent or one-time redemption value of the premises and the cost of its maintenance;
- payment for utilities and telecommunications channels;
- the cost of the necessary furniture, equipment and apparatus;
- salaries of employees and teaching staff;
- advertising costs.

Business plan of the training center.

Own training center - a modern option for business development. This is a simple solution that will require renting a room suitable for study, as well as organizing the work process itself. But before you start, it is important to monitor the market.

To begin with, it is necessary to note which directions are most popular, which are not enough on the market and decide on the direction. So, now there is a tendency to develop language and various program courses. And these are the areas that deserve to be pursued.

It is important to add that parents often invest more in children. Therefore, when organizing courses, it is necessary to choose a direction that will be useful to the younger generation. But, again, it is important to calculate the fullness of the industry.

Choosing teachers.

Choosing good teachers will be a key decision in organizing a business. So, it is desirable to take up the lessons yourself. And also to select a team of specialists. They can be difficult to find, because not every direction is 100% developed. Especially when it comes to computer courses. It is worth taking care that the staff is relatively young, middle age is suitable. He also had sufficient experience in both theoretical and practical skills.

You can find good teachers through the Internet or try to pick up teachers from another center among already established teachers. Sometimes people who are highly qualified in a certain industry try to diversify their chosen line of work or reach the peak of their career. And they decide to share their knowledge. These categories are the best for teaching. And they are the ones that need to be found. In total, to start it is better to pick up 2-3 people of the teaching staff. Most of the time they are paid by the hour.

It is worth preparing at least $5,000 per month for salary payments.

Room.

For work and organization of the educational process, it is necessary to rent several rooms. It can be offices in a business center. For this, several rooms are taken on the 1st floor. One of them will become for administrative needs, and others - a place of teaching. The rooms themselves should have a fresh renovation, modern and comfortable furniture. It is worth creating the most working atmosphere. To do this, paint the walls in shades of brown, yellow or green. It is also worth paying minimal attention to accessories and decor items. After all, nothing in the room should distract from the working mood. The premises must comply with safety, sanitation standards and have fire safety facilities.

Requirements for the premises of the training center.

The monthly turnover of the training center is at the level of $10-15 thousand.

The main channel for attracting new students is advertising in print media. Advertising costs are approximately 10% of turnover, i.е. about $1,000 per month.

The training center itself should be located in a busy part of the city. It is important that it is comfortable to get to it both by your car and by existing means of transportation. It is desirable to make the office remarkable from the side of the road.

Depending on the leased area, and there must be at least 30 square meters, the cost of rent will be about $1.2 thousand.

Equipment and equipment of the training center.

As equipment, you need to buy the following devices:

1. Computers (preferably stationary with high power) - from $ 600;
2. Printer - from $400;
3. Xerox - from $350;
4. Laminator - from $200;
5. Phones - from $300.

Computers will need to be purchased in quantities of at least 12 units, especially if the training will go according to programs. That is why investments in business can be called quite high. When choosing all modern and powerful devices, you need to invest at least $6,000.

Of the equipment, it is important to prepare tables and chairs, as well as a whiteboard and a projector for teaching. In the administrative premises itself, it is worth taking care of other office pieces of furniture. Such as cabinets, shelves and more.

On average, it is necessary to invest about $10,000 to organize the work of a training center.

It is important to create good advertising on the Internet, because that is where potential customers are looking for chickens for themselves. And the first impression is formed with a well-designed website. It is important to regularly deal with the resource and create all the conditions for its profitable promotion. It is also worth preparing printed materials. These can be brochures, catalogs, business cards and other designed information that may be of interest to both potential and already established clients. The office itself must be decorated from the street with business cards and signs. It is worth renting a banner to promote your services, you can organize the distribution of leaflets directly on the street, make a temporary promotion for the first installment to new customers, and also choose favorable conditions for extending courses.

Basic costs.

The core costs will include the following:

1. Teachers' salary - $5,000;
2. Renting a room - from $ 1.2 thousand;
3. Equipment and equipment - from $10,000;
4. Advertising - from 1 thousand $.

To create your own training center, you need to raise start-up capital in the amount of $20,000.

Profit and payback period.

The monthly income of the training center depends on the number of groups and the duration of the courses. For example, if you collect 2 groups for morning and evening classes. Their duration will be about 1.5 academic hours. The cost of the course will be about $ 100, and they will study for 2 months. Then, if the group is full - 8-10 people, the monthly income will be $ 4 thousand. Of these, half will immediately go to teachers. And only $800 will remain on the company's share. This option will stretch the payback period by 1-2 years. But, if you immediately offer several options for courses and recruit at least 6 groups per month, then the payback period will pass in 5-6 months.

Clients and development options.

Depending on the chosen direction, clients will become like adults who want to pull themselves up in the chosen direction. As well as teenagers or children themselves of different ages. It is worth adding that for development it is important to offer different courses and programs. And also to conduct regular monitoring of the market, which will allow you to select options for new proposals. Also, do not forget about ideas from foreign partners in this area.

Before opening an art school, you need to decide what areas you will teach. The problem is also the search for truly competent teachers.

And finally, the long-awaited moment has come when you decided to open your own training center. Well, I think the decision is correct, but I want to warn you a little right away. Read what mistakes occur at the very beginning of the journey for those who open their own training center.

Firstly, it does not take into account from the very beginning how many training centers already exist in a given market and in a given niche.

As it usually happens. A person comes to any training center, looks at how many students are there, multiplies the number of people by the average price of training and thinks “Wow, how much money can you make!”.

After that, he opens his training center and closes safely after 3-6 months. Why?

Because there were more competitors in this niche, and much fewer people come to study than he thought. In principle, this is normal from a human or emotional point of view. But it doesn't make sense from a business standpoint.

Secondly, large companies that open training centers as some kind of course combines are not taken into account. There, the occupancy of groups is practically due to the employees who come to work in this company.

Accordingly, the training of people can take place at a reduced price or be deducted from wages. And people from the outside can be given a completely different price tag.

As a result, competitors think that this is the price on the market, they start recruiting at this price and understand that they cannot recruit people.

Thirdly, a person does not know for sure whether these educational services are really needed. That is, he thinks that they are needed, but in fact they are not. Thus, a training center is opened, a license is obtained, if necessary, and suddenly it turns out that what is being offered is completely unnecessary to anyone.

Now I will touch on the location of the training center, rent, cost per square meter and licensing requirements.

Of course, the closer the training center is to the city center, the easier it is for students to travel and, accordingly, a little easier with enrollment.

However, the closer to the center, the higher the cost of rent. And if you have a licensed type of activity, then it must be borne in mind that the maximum contingent that you can wean directly depends on square meters, which are supposed to be from 2 to 3 square meters. m. per student, depending on the type of educational institution.

Therefore, the fourth mistake when opening a training center may be the wrong choice of the location of the training center. Because trying to be closer to the center can increase the cost of your education.

The fifth mistake is the wrong choice of taxation system. With the traditional taxation system, the number of taxes increases, but it becomes possible to open branches. With a simplified system, the advantage is that accounting becomes easier - less reporting, it becomes easier for you - less taxes to pay, but you will have problems opening branches and representative offices.

The sixth mistake may be an attempt to make the constituent documents completely with your own hands. This, in principle, is not a mistake if you have plenty of time and you are relatively competent in this. But if you want to save time and focus on your future customers, then doing this kind of activity will drag you into the "swamp", although you will save some money.

Next, the choice of organizational and legal form. An LLC is a commercial enterprise created for profit. The advantage here is that at the end of the quarter you can pay 9% of the founders' fees and legally take the money for yourself. In addition, the LLC is allowed to conduct lectures and seminars without obtaining licenses.

But if you plan to open a training center in which the licensed type of activity: training and advanced training for security guards, driver training, etc., then the local Department of Education will not issue you a license until the organization you registered is not a non-profit organization.

Therefore, an error in choosing the legal form can lead to problems on the part of the licensing authorities.

The next mistake is the wrong choice of the type of educational institution. It can be additional education, vocational education, additional vocational education, etc.

If you do not write down these characteristics in the Charter, and in some cases in the name, you may also have problems obtaining a license for a particular type of activity, coordinating training programs, not to mention the accreditation of an educational institution.

Further, a very serious mistake is trying to do everything only by yourself. Of course, you will have to do a lot yourself, especially at the initial stage. But if you do this all the time, you will have serious problems with finances, with your time and with your health.

And the last thing I would like to warn about. Immediately on the shore, choose companions with whom you will subsequently share a piece of bread. The fact is that when an organization rises, as a rule, there are no problems, especially when the money is small. But as soon as you have money, this is where the fun begins. Therefore, if you still can, then open the training center immediately only for yourself.

Here is a small list of errors, the knowledge of which will save you from more serious problems later.

* Calculations use average data for Russia

Starting investments:

Revenue:

Net profit:

Payback period:

Training centers are a popular business area, the potential of which is only being revealed in Russia and where you can find free and profitable niches. What do you need to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning makes people use the services of learning centers throughout their lives - from pre-school education to retirement age. Modern educational platforms make possible a minimum entry threshold and provide a good profitability for this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activity.

If 10-15 years ago the training center was a specialized training organization engaged in training students in any activity or several related areas of activity, then at present the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific tasks of the client. Also, the process of group learning becomes closer to individual learning, as the training program changes flexibly in accordance with the wishes and tasks of the students. Training programs, in this case, become aimed at solving certain practical problems, there are many of them, each of them specifically expresses the requirements of a particular group of customers.

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Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any direction. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force of the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has fewer such restrictions.

It should also be noted that the training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge around the world do not allow a professional to be aware of all current trends. On the other hand, the pace of modern life does not leave time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession, which professional teachers have already chosen based on world experience and best practices.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and activities. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new, previously unusual functions.

The simplest example is the accounting profession. Previously, it was a specialist in accounting, but now the profession of an accountant is inseparable from computer technology - this is the use of legal reference systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but it is forcing accountants to become more and more software experts. And there are thousands of such professions with similar tendencies. All these specialists need constant professional training on the basis of training centers.

Forms of organizing the work of the training center

At the moment, there are two main forms of organization of the educational process. This is online and offline learning. From the choice of this form, or rather from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning, when learning is conducted using the Internet in real time using conference programs or the listener is watching already recorded video material.

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Offline learning is a classic type of learning when the student is trained in a classroom, usually as part of a group, and the trainer or teacher interacts directly with the students.

Let’s take a look at the advantages of both forms of learning.

Benefits of online learning for a training center:

1. First of all, it is the cost savings on the maintenance and equipment of training rooms.

From the first advantage follows the second advantage: the prices for online education can be made lower due to cost savings, that is, more people will be able to use your training programs.

Using an online learning model, your training center can attract students from all over the country and even the whole world, significantly expanding the audience of students and, accordingly, its financial flows without a significant increase in costs.

A comfortable learning environment for students who can study in a convenient place and at a convenient time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This happens both because of the prevailing psychological attitude towards direct learning, and because of the lack of experience and knowledge when working with a computer. It should also be taken into account that it is difficult to conduct an intermediate knowledge test online, especially the final tests, the results of which are issued a certificate of completion of the courses. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of the students. It should not be discounted that direct teaching provides better contact with the lecturer.

And, finally, it should be taken into account that training courses enable students to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

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Thus, it is desirable to combine the advantages of online and offline learning, combining these forms of learning in such a way that your training center gets the maximum profit.

The most profitable areas of study for the training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working on the cryptocurrency market. Of course, you, as the organizer of the training center, do not need to understand all areas on your own. Your main task is to organize a business. Finding the best coaches or educators, especially since you can offer part-time, non-full-time jobs, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are engaged in additional education courses.

According to market participants, courses lasting up to one month are the most popular.

The entire market of additional education in Russia can be conditionally divided into two large parts: additional education for children and adolescents, and additional professional education.

With additional education for children, everything is simple. Among the training centers, the centers that prepare for the Unified State Examination (USE) are in the greatest demand. This is understandable, since without special preparation for the Unified State Examination it is very difficult to score a sufficient number of points for admission to a higher educational institution. In second place in demand for children and adolescents are various language courses, especially English courses, which is associated with the traditionally low level of its teaching in an ordinary secondary school. Next come arts and sports education. The directions of additional art education are especially diverse. It is popular as classical drawing courses, as well as its modern directions, for example, photography or acting.

It is much more difficult to determine the list of the most popular courses for additional professional education, their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge on a profession previously obtained in the system of higher or secondary education. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

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Considering the sectoral nature of the most demanded areas of activity of the training center, we can note that the mining sector is leading here, which is due, on the one hand, to the rapid technological development of the industry, and to the availability of sufficient financial resources in this industry, which, according to statistics, made it possible to involve almost every third employee in the field of additional education.

It is worth paying attention to such areas of additional education as marketing on the Internet, graphic design, logistics and corporate management, that is, to those areas in which higher education does not keep pace with modern development trends.

Speaking of additional vocational education, one cannot fail to mention the concept of continuous education, which is very popular in developed countries. In short, this concept provides for education "not for life, but throughout life." According to this indicator, Russia lags far behind developed countries. In the Russian Federation, no more than 20% of employees participate in the process of continuous education, in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is huge, the market should grow at least twice.

Therefore, let's consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, it is necessary to prepare for this in order to occupy your niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to improve productivity and manage your own time. Training centers specializing in the development of management and leadership skills for women are growing very rapidly. In Russia, this direction is poorly developed, gender coloring in education in our country, as a rule, is not welcome, but it is a global trend. It is worth taking a closer look at this direction.

Professional courses in culinary art, psychological development and repair are very popular abroad.

So which direction should be chosen as more profitable? There is no exact answer to this question. You cannot choose a training center specialization based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in their specialty. Well, and, of course, to fill your leisure time. Cooking courses are especially popular nowadays.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for the training center. This is a complex issue from a legal point of view. In practice, this area of ​​business is regulated by the Federal Law "On Education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On Licensing Certain Types of Activities" dated May 4, 2011 N 99-FZ. Do not look at the fact that the laws were adopted long ago. Every year they are supplemented and clarified, the practice of their application, due to the ambiguity of the wording, is quite complicated. Without going into legal complexities, the answer to this question is simple.

A training center license is required. An exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a permanent basis and several training programs. In this case, a license is required.

Of course, there are "legitimate" options for circumventing this law. One of them is, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher to rent a room. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting a qualified lawyer in your area, as the actions of the supervisory authorities can be completely different.

Therefore, consider what is needed to obtain a license for a training center. It all starts with the choice of the organizational form of the training center. According to the law, this can be educational organizations and organizations that provide training. Educational organizations are non-profit organizations (ANO, NOCHU, OCHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general, the scheme looks like this: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, in order to obtain these documents, it is not enough just to apply; a fairly large list of documents is also attached to them. This list can be obtained from the employees of these bodies. The fee for obtaining a license is 7500 rubles. Make sure to get this list in advance as there are specific space requirements for different types of training centers. For example, a children's learning center should have at least three toilets: for boys, girls, and employees. And this can not be arranged in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The term for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P "Education". But with the choice of subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate law firm for advice. Various regulatory authorities may have claims on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of the training center depends on many factors. If you plan to start with online courses and conduct them yourself, then the investment will be from 50 thousand rubles. It will be enough for you to purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising on social networks will work best. Preferably on Facebook. But it all depends on the direction of your courses. For example, Instagram will work better for cooking classes.

If your activity will be related to offline learning, then first of all, you need a room that meets certain requirements for educational institutions. The cost of renting such a room may not be very large, since in terms of area it can be from 25-30 square meters. You may need to repair, but this is all individually.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are connected with computers and you need to equip each study place with them, then the cost of this can be from 300 thousand rubles for ten study places. Roughly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will amount to 600 thousand rubles. You also need to have several months of operating headroom for rent and wages until you reach operating payback. The total cost of opening an offline training center will be from 1 million rubles.

As for the costs, the main part will be the salaries of teachers or experts who will conduct the training. The profit will directly depend on the number of students in your courses and the number of teachers. Let's take an example. Suppose you have organized an offline training center with three teachers, that is, for three programs. The term of study is one month for all programs. The average number of students per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles a month.

As for online courses, with minimal investment and high-quality in-demand courses, we can get more than 50 people on the course. Profit from the course can be more than a hundred thousand rubles.

The payback period of the training center is on average about one year.

There are less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Coursera's Russian partners provide their trainings for free, but they charge a fee for certification and obtaining a certificate. Having prepared a small number of courses in Russian and spending about $2 million on their preparation, the Russian division of Coursera received about $3 million in annual revenue. That is, paid back its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that you need to follow when promoting an educational or training center.

Strive to sell your products to the widest possible audience: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to parents in a favorable way, then you will not acquire a client, and if you do not captivate the child at the first lesson, then he will not come again.

The main promotion channel for the training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, "word of mouth".

Make additional sales. Let's suppose that those who have completed the initial course are offered a more expensive advanced course, and then an expert one.

Use social media to promote. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and options for solving them, let readers on social networks see the potential of your courses.

Get constant feedback from your listeners. This will not only allow you to make the courses more and more useful and effective, but will also increase customer loyalty. Be sure to ask participants to write reviews of completed courses on your website or social media page.

Franchise and online platforms for the training center

Even if you plan to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new customers. Modern special platforms allow you to do this easily and almost without investment.

For a small fee, you will not only get all the tools you need to conduct online training, but also the ability to receive payment and make additional sales. Many sites have a free period for holding several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make it easier to start a business, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing promotional activities for your training center, and also provide legal and accounting support.

Summing up, we conclude that the creation of a training center is a promising business, the potential of which in the Russian market is only being revealed. Efficient online learning methods can minimize investment, and engaging audiences will provide good returns.

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Profitability calculator for this business

It has become profitable to open new training centers due to the growing need of the population to obtain additional certificates for short-term educational courses.

Capital investments in the training center, which will be up to 200 square meters and designed for 100 to 150 students, will amount to 13,000 to 15,000 conventional units. The training center will pay off within 6 to 10 months. The level of profitability is about 30%.

Monthly turnover is from 10,000 to 15,000 conventional units.

About 200 training centers have been opened in St. Petersburg. These training centers provide short course services. The main competitors of the training center are:

• Higher educational institution (HEI);
• Secondary specialized educational institution (technical school);
• College;

Also, often all educational institutions create auxiliary academic disciplines on their basis.

In recent years, electives have been in high demand, the duration of which is 20-60 lessons. One course lasting 40 hours is estimated from 3,000 to 4,000 rubles.

Attracting students can be done by opening and introducing additional original courses and programs. Examples would be exclusive courses on advertising, for marketing. Courses are developed by teachers. About the most popular and new training courses, training centers receive information from employers.

The main criterion for a successful business is a competent and qualified staff (teachers).

It is possible to organize a training complex on the basis of some company, as an additional unit. In addition, having opened an educational institution, there is a good opportunity to save money by concluding a lease agreement for premises for a while, and not entirely for the whole day.

Therefore, by opening a new training center there is an opportunity to bypass the main costs of rent and equipment for the premises. Capital investments in the business will be from 2,000 conventional units.

Stage 1. Concept and registration

The formation and profitability of the company will depend on the idea and idea. First of all, it is necessary that these ideas differ from other training centers.

There are the following ideas and concepts of training centers:

• Training centers with standard courses: accounting, taxes and taxation, design courses, personal computer courses and others;
• Automated training centers (office applications; 1C: Configurator, Accounting, Enterprise);
• Training Training Center;
• Training center with teaching of individual and specific direction (woman security guard and other original courses);

Registration of a legal entity is carried out as registration of a non-state educational institution. When registering, you must specify the main activity. In accordance with the Civil Code of the Russian Federation, the main activity of a non-state educational institution cannot be the receipt of net income, the profit received must go to the improvement and growth of the educational center.

The assistance of a legal adviser and a lawyer will cost the training center 200 conventional units.

When providing services, it is best to choose a simplified tax system. In this case, payments will be 6 percent of the profit.

The profitability of the training center depends on the concept.

Stage 2. Personnel and wages

The staff for the educational institution and their remuneration

The staff consists of 7 to 11 people.

Stage 3. Premises

In order to organize a training center for training from 100 to 150 students throughout the whole day (4 shifts; morning shift, 2 shifts in the afternoon and one shift in the evening), you need to select a room from 200 square meters:

• Training classes (2 pcs.) of 50 square meters each (in a room of 50 square meters, training is allowed for groups of up to 10 students);
• Educational room equipped with computer technology (60 square meters). Up to 10 students can also be trained;
• The remaining 40 square meters are reserved for the reception and the manager's office;

Bottom line: the rent for 200 square meters, taking into account the cost of one square meter from 30 conventional units, is 6,000 conventional units per month. However, in practice, educational institutions have the opportunity to rent premises from the state property management committee. In this case, the training center has the opportunity to rent premises at a lower price - from 15 conventional units per 1 square meter.

To organize a training center, a room of about 200 square meters is required. The rent will be 6,000 conventional units per month.

Stage 4. Equipment and equipment

Equipment for the training center and its cost

The result - from 6.500 conventional units.

For the purchase of a complete set of equipment and the necessary equipment for the training center, about 6,500 conventional units will be needed.

Stage 5. Licensing

To obtain a license to carry out educational activities, you must provide the following set of documents:

• An application indicating the developed educational programs that clients will be trained in;
• Information about the staff, the number of staff and qualifications of employees, as well as information about the expected attendance of the institution;
• Information about audiences, classes and accommodation;
• Information on the supply of courses with the necessary material and technical base and the necessary literature (extracts from balance sheets are provided, as well as a list of references for each curriculum and discipline);
• Information about teachers (information is provided on each discipline with a teacher);
• Additional information (founder information and data, registration certificate, etc.);

The decision to grant a license and consideration of all documentation lasts about 4 weeks.

To obtain a license, you need to submit a package of documents to the appropriate authority and wait for a decision within 1 month.

Stage 6. Students

A profitable class should consist of about 10 students.

Every month, the training center should recruit from 10 different classes in various areas.

The main way to attract students is through advertising.