Work with the client base. Psychologist's office: special ways to win a client What are you ready to offer

20.01.2022

The client came for a consultation, did a good job, left and ... did not return. Why? What can be done to attract clients to long-term therapy? Perhaps my experience and thoughts will help you.

I have been working as a psychologist for more than 10 years, of which 4 years were full of consultative and corrective work (4-6 times a week, 2-4 clients a day), in the rest of the years, teaching at a specialized university, conducting courses and seminars came first, doing business, etc. By education I am a teacher - a psychologist, a teacher of psychology. I work in an integrative approach, and so far the only system of psychological work that I have fully mastered is work with active imagination (work with images).

The first six months - a year of my consulting practice passed in bewilderment: the consultations were successful, but most of the clients did not return, although some of them (the notorious 20%) created about 50% of the flow of clients in the future with the help of word of mouth.

It should be noted here that all this time I worked for myself, did not have a promoted name, any serious investments in advertising (creating a site and paying for its hosting were the main costs).

I have recently returned to full-fledged consultative and corrective work. Now I'm looking for new methods, reviewing the old ones.

Now I will not dwell on how to attract a client to the FIRST consultation (or the first training), I will tell you about the steps I take during the first consultations.

What have I done and am doing consciously?

1) Inform.

A) Each client at the first meeting when clarifying the request and discussing the contract. I am informing you about the possibilities of the system of work, about what exists (this is probably very important!) PROGRAM of individual work (in the system it is called "Basis" *), consisting of 15 lessons. Approximately every third client decided and decides to go through the "Basis" (note: most of the clients ended up taking no more than 10 lessons of the program, some return in a few months for 1-2 lessons to continue the "Basic"). It is these customers who create the so-called. "flow", signing up for 1-2 weeks in advance.

* The names of some trainings of the "Basics": "Birth ("reprogramming" one's life)", "Children's grievances", "Death (work with fears)", "Removal of blocks in the body", "Man and woman".

B) About one’s abilities/skills apart from the “Base”: for example, conflicts, emotional “letting go” of a significant person, correction of children’s fears, etc.

C) About courses, seminars and trainings taking place in the Center where I work (I rent a room). I talk about the possibilities of colleagues - related specialists.

Naturally, I pronounce all this in the information mode (in no case “you need”, “you must”), I just give an information sheet about something.

2) Internally, I “let go” of the client in advance, I don’t “thirst” him back, I don’t dream that he will become a regular client, even (especially) if I understand that he really needs something. Perhaps this point should have been put first. Everyone knows this, but the issue of countertransference often comes up at meetings of our Psychological Support Group.

3) I do homework. Simple, effective, interesting exercises (often from psychosynthesis, Gestalt psychology, etc.). Probably, this part of the work is not directly related to the promotion of their services. But, as it seems to me, it contributes to the fact that the client, having solved the urgent issue, continues to remember the joint work, advertises me as a specialist to his friends and acquaintances and / or comes himself again.

What are the new steps I am taking now?

1. Passed training on another system of work(my new “love” is an understanding of my Destiny and my innate inclinations to fulfill life tasks), I try to understand how a PROGRAM can be built on its basis, whether it is necessary to do this))), I embed (connect) both systems I have studied and “lived through” ;

2. Starting to use Skype(mainly to work with foreign clients), I make the first attempts to work in English.

3. Started conducting psychological counseling courses in the form of webinars.

4. I plan to make an audio and / or video recording of some exercises, techniques.

5. I study the experience of colleagues in modern self-promotion, I will definitely try to use the methods that interest me.

Psychology as a business. How a psychologist can promote himself Chernikov Yury Nikolaevich

Working with the client base

Your customer base is everything. A client asset is one of the main tools for earning and promoting. By and large, these are your customers: potential, actual, and even those who do not yet know about your existence.

The fact is that with any of these categories of clients it is necessary to work and build long-term relationships. And this is probably one of the most important points, because your financial and professional success directly depends on the quality of your communication with potential and real clients.

The main tool for building relationships with a client is regular mailing. We covered the technical aspects of organizing in Chapter 2, but now let's talk about the strategy and principle of mailing.

The basic principle is "inhale - exhale." The bottom line is this: give to people - take from them. This means that the mailing materials are arranged in such a way that first you give people useful information, and then you “take it” - make a commercial offer.

A good strategy is when you send three emails with useful content, useful articles, useful seminars, and in the fourth you make a specific commercial offer like: “Dear friend! You have received three letters, and if you liked it, please come here: we have a training on this topic, an information product, we have something that you can buy and learn a lot more about it. You will not just learn, but you will get such results if you use this training, this product.”

The principle of "inhale - exhale" is that for three useful letters there is one commercial. At the same time, the mailing should consist of at least two letters per week. Thus, you have two weeks for the entire cycle. You should pay attention to some subtleties.

For example, the highest email open rates are observed from Tuesday to Thursday from ten to twelve in the afternoon. People come to work, look through the mail and notice your letter. Therefore, all sales letters should arrive either on Wednesday or Thursday. It is very good to send people some kind of voluminous content, for example, on Friday from ten to twelve. And then in the morning on Monday or Tuesday you send again something useful, but already more “smaller”. That is, you send more voluminous material closer to the weekend, less voluminous - at the beginning of the week.

Letters should be short and clear. When sending each letter, you must remember what action the person should take after reading this letter. Never send letters just like that. Even if you share something with someone, it should have some kind of call to action. As a rule, this is a transition to your site to explore the content.

Principles of your communication

An important point is the communicative act with the customer base. There are several nuances that must be observed for productive work with the client.

1. Correct mail addressing. Many people make a gross mistake by sending letters somewhere “to the masses”, guided by the thought: “I have a base of five hundred people, and I will write to all of them.” Not! Letters should be written as if you are addressing them to a friend. The official tone is inappropriate. Of course, it is better to use the universal “You” in the mailing list. Although some use "you". The choice of "you" or "you" is determined by the age of your target audience. But in most cases it is better to use "you".

2. Feedback from subscribers. Periodic purposeful collection of opinions is necessary. How? In the form of polls. For example, you can ask why a person did not take part in the training, did not get to the seminar; what you liked and what you didn't like; what he wants and what he doesn't want. You can ask for advice on improving the service, etc. The main thing here is regularity.

3. The three-three-three principle. What does it mean? A third of the material you send is usually news information. For example, what's new, what trainings are expected. The second third is useful content (lessons, articles, recommendations, etc.).

And the third, non-obvious, block that many people often miss is information about themselves. You talk about yourself as a living person, and not about an automatic mailing robot, about how you live, what is happening in your life. About how you study, what events you participate in, what you learned new, your impressions about the training you attended. Here your reviews of the books you read, your opinion on various events go well.

So, a third is news, a third is useful content, a third is information about yourself.

The principle of utility

When you write a letter, remember that the main criterion is its usefulness.

The key thing to remember is that each letter is a little "recipe" - a little instruction for "cooking" something. It's good when you have useful advice in each letter on how to deal with a particular situation. You can use any information you like, such as "How to relieve stress when you sit at work for a long time." Remember that mailing letters are only read by people when they are truly interesting and original.

Client base device

Conventionally, the customer base can be divided into three parts: passive - 80% (people who almost never open your letters), active - 17% (people who show some activity, buy any products), fans - 3% (customers who are always with you, at all trainings, seminars, etc.).

Do not be discouraged if, with a base of a thousand people, only thirty come to you for training, if from 5 to 15% of the total number respond to your comments and letters. This is normal, there is practically no other way.

Remember that the response from the customer base is very much dependent on what you give people. If the submissions are irregular or complete bullshit, many clients will no longer be such very soon.

The key word here is “permanence”: there should be at least two letters a week.

Of the 80% of inactive clients, 25% are so-called delayed clients maturing. They can still become active if you regularly interest them.

I will give an example from my own experience. There is a project called "Infobusiness2.ru". I didn't even read their mailing list for a year. Periodically I went to the site, listened to something, but did not buy anything. A year after registration, I matured, assessed the quality of the materials and began to buy almost all the trainings.

Your database will also have such maturing clients. Over time, they will start shopping because they are already used to you. Even if the client did not open 90% of your letters, he got used to you.

There is also a downside, when the client gradually loses interest in you. The so-called decay period, which lasts an average of eighteen months.

The client base needs to be cleaned periodically to exclude passive subscribers - people you don’t need who will never become clients. To do this, you need to make people unsubscribe themselves. An unsubscribe link is in every email, a person must click on it to unsubscribe. The all-in-one base cleansing tool is aggressive selling, where you bombard a person for three to four days with offers to buy your product or service. People who lose loyalty will immediately unsubscribe from your mailing list.

You can also act differently. For example, to send letters saying that you will have a grandiose event, and a real one, that you put your whole soul into this training, that it is so cool that you yourself are ready to outbid it twice. You send a lot of commercial offers and in some letters you speak directly - if you are not interested in this topic, please unsubscribe from my mailing list.

Principles of organizing effective feedback

How is feedback built with the base, how to get a response?

There are several ways.

1. Polls on issues.

For example, I recently conducted a survey on the TOP 10 problems of a psychologist, consultant or trainer in psychological practice. They wrote such canvases there!

This method allows you to collect deep feedback, thanks to which you see a portrait of your client, what he is facing, what issues he is concerned about. Only on the condition that you compose a detailed survey that excludes the answers “yes”, “no”, “I don’t know”.

2. Stimulation of the client's response.

To ensure dynamic and correct feedback from customers, you need to run competitions with incentive prizes (at least occasionally). This arouses interest, increases the loyalty of current and potential customers to you. What kind of competitions can these be? I'll give a couple of examples:

a) asking for advice. You ask the people in your database for help with something. For example, I recently had a survey on the topic “What is your favorite title for a book?”. People are happy to take part in such events, give practical advice;

b) mailing letters from the address of the so-called no-reply. That is, an unanswered address. It is better if your mailing will be carried out from an address that you never go to, but someone else, such as your assistant, comes in. You'd better never see emails that come to this address. You can probably guess why. There are a lot of negative opinions, insults that will only hinder your work. The same thing happens on the blog, often there are comments of unpleasant content. You must understand that this is normal and not dwell on it. Rude people in the comments should be answered as politely as possible or simply banned and deleted.

Client base: quantitative and qualitative composition

A lot of people are chasing large databases - 8-10 thousand subscribers, or even more. But here we need to talk not about the number of customers in the database, but about the ability to sell to so many people, the ability to establish contact with them. Even with a relatively small base, you can make good money if customers are loyal. Therefore, there is no need to chase the number of people in the database, quality is paramount. For example, I earned my first million on a base of nine hundred people. And I know examples where more than a million dollars were earned on a base of one and a half thousand people.

A good friend of mine who sells influencer tech has a small base but a 40% response rate. That is, every time he sends out a commercial offer to his customers, 40% of them buy from him. This is a crazy conversion!

Here a paradox arises: the larger your base, the less response from it. Response is an indicator of the quality of your submission. Therefore, work on the quality of communication with customers, give out more useful content, and they will be happy to purchase services and products from you.

Do not write to the database on the principle of "just to unsubscribe." You need to work with the database every day, trying to attract an increasing number of customers, regularly test new types of advertising, launch different chips - viral marketing, interesting questionnaires, etc. Something should happen every day. You can relax when you have at least 20 thousand subscribers in the database and good contact with the audience, then there will be no problems with recruiting for training, constant consulting, etc.

By following these simple instructions, you will achieve high results very soon.

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In today's market, which is oversaturated with psychological services, it is becoming increasingly difficult for counseling psychologists and trainers to promote their services. People are not recruited for trainings, clients in counseling are situational and chaotic.

If you experience a shortage of clients for a long enough time, it is terribly demotivating and, sooner or later, you will quit your favorite pastime, or will be interrupted from time to time. It even becomes embarrassing. You have really valuable knowledge and experience, you are ready to help people, but people, somehow, do not really need your help. What is the problem?

There are some basic mistakes that almost 90% of all counseling psychologists and coaches make that lead to few clients. And this article talks about the main mistakes and how to solve them. Marketing will help us with this!

1. Wide positioning

When a psychologist says that he is just a psychologist-consultant or a leader of personal growth trainings, this is incomprehensible to a potential client, especially if he is in psychology - “not in the teeth”. Perhaps your friends and colleagues know what you are doing.

But those with whom you have just met will definitely not understand you right away if you have such a position, because they are “out of touch”. But help is often needed by “mere mortals”, who, at most, what they read in psychology is Carnegie or something else from popular literature.

How to solve this problem of wide positioning? Just! You need to specialize. In order for your services to be used, you must be a specialist in a specific topic for a specific target audience.

For example, there are trainings on time management. If you're just saying you're doing time management training, that's very broad. It's best when you specialize in some specific types of people: time management for executives, for housewives, for doctors, and so on.

That is, you specialize in a particular topic and its target audience. The same goes for counseling psychologists. For example, you work in child-parent relationships and work only with mothers who have typical problems with teenage children.

When you state in this way, the client will recognize you as an expert on their problem. Who doesn't trust experts? After all, when you have a specific problem that you cannot solve on your own, you naturally look for a specialist in this particular problem. And here, the client's brain works in exactly the same way, so he turns to you.

2. Student complex

The fact is that most psychologists are very fond of learning and are eternal students. Learning is good and wonderful, but from the point of view of attracting customers, it is almost useless thing, and even money-consuming.

Many people think that if they study, they will be able to do training and consulting. And this training can go on for months or even years.

So, for your customers it does not matter at all what certificates and papers you have. A person comes to you for a solution to a problem. If you're really knowledgeable about a topic, and understanding a topic isn't that hard once you've been trained, it's very easy to claim to be an expert on a particular topic (even if you're in the process of learning).

You may not have a certificate, but your potential customers don't care! Believe it or not, they don't care at all 99% of the time. They need to fix the problem. And if you can really help solve a problem, you don't need paperwork to do it.

Main conclusion! Your education and the number of clients in your practice are not directly correlated. They are not related at all! You can object to this topic, but it's true. And while you firmly believe that you still need to learn more and then clients will appear - this is one of the most detrimental delusions for your practice.

4. Fear of sales

The next mistake is that most psychologists are afraid to sell their services. They think that their services should be sold. It is not right. Clients will not come and offer you money. In order to earn decently in the profession of a psychologist-consultant or trainer, you need to sell your services.

If you have already established yourself, have written several books, you have publications, articles, then customers will believe you (or rather, not even you, but your brand) and break into your doors. But, if you are not yet a brand, then your services will not sell themselves. Therefore, you need to sell.

To do this, you need to learn, at least, the simplest sales mechanisms. The simplest selling mechanism that you can use immediately after reading this article is the three-step mechanism.

Your specific proposal to solve specific problems for a specific target audience

Call to action (make some order or call you right now).

Most people live with a lot of problems that they need to solve in themselves, but they put off solving them until later. Remember yourself. When do you go to the dentist? In most cases, when the tooth already hurts. But after all, it was possible to come earlier and prevent this situation. The tooth will not start to hurt for no reason. And the client needs to be reminded of this. As you know, prevention is always cheaper than cure.

Sale Mechanism- this is a mechanism that reminds a person that he has a problem, it needs to be solved, and your proposal will really help solve it. And all this must be done now, otherwise tomorrow the tooth will fall out and there will be nothing to chew on. And indeed it is. If you look deeper - a sale is, first of all, an exchange of values between you and your client, which results in money. And as you know - money is ENERGY!

5. Selling one. You sell one consultation or one training.

The fact is that if you are a consultant, then it is impossible to solve the client's problem in one session, no matter how cool you are. At least, you need a month, at best, two or three, and sometimes more.

Therefore, when a psychologist offers one consultation, the client pays money for it and, often, does not come again. Even if you have agreed on a long-term job (say for a month), and there are a million reasons for this - you are not in the mood, the pipe burst, you lost your phone, you were called to work, the natural resistance to the process of change, in the end ... you can list for a long time.

Therefore, if you are a counseling psychologist, develop a program that solves the client's problem. Offer this program to the client, offer a solution to his problem according to the program. The program is perceived much better by the client than an incomprehensible one-time consultation. And it sells much easier than just a consultation.

For coaches. Perhaps you conducted a training, two-day, three-day or weekly, and the client left you. But it is impossible to solve a client's problem even in one training session; as a rule, a complex of training sessions is needed for this. To do this, come up with a line of trainings, at least three or four, where you will develop your client, help him cope with the situation comprehensively.

You should be well aware that the problem is not solved immediately and may have deep roots. Give people support if you're really interested in making the lives of the people you work with really better.

If you want to truly help your clients, you must sell programs (minimum 4-8 sessions) in counseling and training lines if you are a trainer. Otherwise, you are just doing a hack (so, then a person turned up, wandered into you for a one-time consultation or training, you got money from him, but in reality, you didn’t help at all). Excuse me. They called themselves a psychologist, answer for it. And then, recently, hacks on the market are simply immeasurable. Even certified. Let's provide really high-quality services and take responsibility for the fact that you once decided to help people, heal their souls and hearts.

Conclusion: Specialize in specific problems of specific people, sell them programs and complex solutions that will solve their problems.

Are you doing odd jobs?

Are you waiting for someone you know to recommend you to someone?

You have a couple of clients that you can't let go - so that you have someone to work with!

Have you already advertised on websites or in newspapers, but the result is zero?

Have you gone back to work in the office because you couldn't start your practice?

ONLY 20-25% PSYCHOLOGISTS

WORK IN THE PROFESSION!

PRIVATE PRACTICE WITH A SATISFACTORY INCOME - have even less.

WHY?

“But who will come to me, no one knows me!”

“How can I consult when I haven’t completed my 3rd specialization/never consulted/I’m only 28 years old/I have no work experience/no senior colleagues have seen me do it…”

"Where shall I invite him? I don't have an office!

“I won’t succeed - I know little tricks and methods, I haven’t put them into practice!”

“How can I do this, some crazy, sick person will come, and what will I do ?!”

“I can’t do this - what if I do harm?”

And I went through that when I started. I clearly remember the moment when, at one of the regular training sessions, the thought came to me “Yes, I already know all this! Why don’t I still consult and conduct trainings! ”

Time has passed since then, I have regular clients on Skype, several regular reception days, an office, trainings and webinars, I am invited to master classes, festivals.

Waiting for a cat to lead you into a profession is, to put it mildly, pointless! Belief that clients will start looking for you themselves and fall on your head “after…”. I wrote about it in my last letter

AND WHAT IN THE RESULT, WHAT DO PSYCHOLOGISTS WORK FOR?

go to work social psychologist, school, social institutions? - a dead end, a complete lack of development, an absolute impossibility to get out of there into a private practice! I work at school - it can kill any initiative. And social workers and psychologists are simply drowning in a pile of papers, reports, meetings.

You teach psychology to students at a non-core institute. Most of them go to classes to "exhaust themselves, give up and forget." You lose (or don’t acquire) practical skills, start to be afraid of real clients, go into pure science, or simply become a theoretical psychologist…

Go into a profession where the result depends on the ability to work with people? - customer service, sales manager... often it is those who could be a Good Psychologist who become successful in this area. Rejection of the Vocation, the funeral of a dream ...

Another area where psychologists are always in demand is Human Resources Department(and I worked there - I understand what I'm talking about :)) Coach? Recruitment manager? Training Specialist? Yes, he will also be successful in this area - he will know what to say to someone, so that ... He will extinguish conflicts and settle situations ... conduct trainings and involve even those who never wanted to study. And spinning in this routine, from day to day, from year to year, without creativity, without the ability to turn around, periodically “I’ll leave here altogether - I can’t do it anymore” ...

“And I finished for myself! I will be at home - the children are looked after, I will work with them, develop them. And again - the rejection of oneself, of the Profession, of the Vocation, of the Career ... Going into the shadows, into secondary Roles - help and support to the husband, nanny and educator, home teacher ... No provision in the World, housewife, mother, wife on the balance sheet of her husband ... Dependent. Not implemented.

DO YOU WANT WHAT?
Do what you love!

To be a professional that people talk about with a breath!

Know that you are signed up for a month and recommended to all your friends!

Work with people you enjoy working with!

Get high from Life, Profession,
customer results!

Determine your own workload!

Relax when and where you want!

Learn and develop from the best professionals!

WANT a queue of customers?

THERE ARE 3 MAJOR POINTS THAT INTERFERE THE PSYCHOLOGIST

TO BEGIN PRIVATE PRACTICE AND HAVE A HIGH INCOME:

1. The idea in society that the Psychologist cannot be "for sale." Heard: “If he is a good specialist, people will come to him anyway!”

2. Confidence that first you need to get a few (preferably more) educations, READ THESE BOOKS MORE. “I’ll finish these courses, get this certification, then I’ll pass those tests, and I’ll take a one-year supervision course - and then aaaa ....”.

3. Lack of skills to promote yourself in the modern market - among my acquaintances psychologists have their own website or blog, focused on professional promotion, 12% have. And this, by the way, is already a lot!

FAMILIAR?

Many colleagues have an illusion that after placing an ad (and I'm glad that at least ads are being placed) or information to everyone they know, the client will immediately come to you. And you will start working with him.

First. Don't call!
Second. If he calls, he is unlikely to come!

Why?

Because the person knows nothing about you... And he has nowhere to find out about you... He has no idea how counseling goes...

Most often, people do not have a clue about how much the services of a psychologist cost and it is difficult to name the price ... And if they did, and the client starts haggling "how? 1500 rubles? What are you, maybe there is a discount? or "Why so expensive?". And I saw how psychologists who have no other clients agree to the proposed amount ..

And all your regalia and titles, Diplomas and special courses for him, for a particular person - do not matter!!!

By the way, I personally received the first calls from people who simply “saw your phone and want to sign up” began only 6-7 months after the start of active promotion!

It's me that wait for a call

"Maria Ivanovna Marinina,
PhD, associate professor of an important department of an important university
provides psychological services. Tel. 233 33 22"

not worth it.

Does not work!

HOW DO CLIENTS MAKE DECISIONS?

It is important for them to know what kind of person you are ... - will you understand his problems?

Know what you look like… Accept you by your clothes as “one of them”

What are you interested in and what do you think about this event...

Understand how you perceive his views on the world and accept yours.

How do you work - will he feel comfortable, convenient, useful with you, ...?

Find common interests with you.

Understand that you are really an Expert and help Him.

Know that there are those you have already helped.

Have the opportunity to ask you questions…

WHAT CAN YOU DO TO START EARNING INCOME TO A PSYCHOLOGIST RIGHT NOW?

We will talk about this in this webinar

How to start a private practice as a psychologist, 5 steps to get clients and increase income!

WHAT WILL BE IN THE PROGRAM?

How to learn how to promote your services, invest less money, get more customers in three weeks

How to believe in yourself, find new clients, and start earning income

Learn to sell your services at your price, name your price and get a client.

Learn about the myths and fears that prevent you from starting to earn. And what to do with them

Create your own products and a sales system for your services, and you yourself will do what you love, instead of frantically searching for the next client.

Learn to be an Expert. And present it to the world in such a way that the client does not ask you the question “Are you a good specialist? Something I have never heard of you before….”

You will learn about the possibilities of combining private practice with "life" - how to devote time to family, children, development, recreation, health, amenities :)

You will learn how to create your own ready-made service system, and will continue to use it in any situations, with any companies and groups, for private work and for group trainings.

WANT TO BUILD A QUEUE OF CLIENTS?

ALL IN YOUR HANDS!
HOW TO GET A WEBINAR RECORDING?

Write to us [email protected]
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The responses of psychologists can be divided into several groups.

1. The state of the psychotherapy market, as a service, ways to attract clients, the level of competition.
2. Quality of the market: assessment of the professionalism of Russian psychologists, the relevance and prospects of various areas and schools of psychotherapy;
3. Clients of the psychotherapist. Who they are and what problems they come with, the dynamics of changing attitudes towards psychologists and psychotherapy.

1. Most psychologists rated the level of competition in the psychological services market as high. At the same time, the vast majority (79% of respondents!) admitted that they lack customers. Some believe that young professionals are more likely to lack clients than those who already have a lot of experience. According to our estimates (PN), this is not always the case, because often young professionals are better at promoting and attracting customers, while they are willing to spend more effort on work for less money.
Private practitioners have more difficulty finding clients than centers. Commercial centers lack clients, while public centers do not lack clients. This fact, apparently, is related to the prices for services in government centers, where consultations are usually free.

Among the respondents, there is also such a point of view that clients come when the psychologist himself is internally ready to accept them into his life.

How do psychologists attract clients? What do they think works best?
Here psychologists are surprisingly unanimous. 100% of respondents to the question "Where do you find your customers?" Answered "by personal recommendation". The main way to attract customers (except for personal recommendations) is the Internet. This is a personal site or other ways of Internet promotion.

Other ways noted were:
Belonging to a professional community, participating in radio and television programs, participating in presentations, charity events, as well as conducting master classes at universities.
Respondents also noted the effectiveness of outdoor advertising for psychological centers, advertising in the metro for state psychological services, promotion of services through similar organizations and centers with related activities.

2. It seemed interesting to us to learn the opinion of fellow psychologists about themselves. Given the level of competition and fragmentation in our field, it is not surprising that only 1.75% of psychologists rated the level of professionalism of their colleagues as high. 56% of respondents gave an average score, and 20% gave a confident deuce for professionalism and quality.
It is difficult for us to evaluate this result. Is it the mistrust of colleagues towards each other or is it really a sadly unprofessional approach to psychotherapy in Russia? Is this due to the fact that psychotherapy is very young in Russia and is in its infancy? Or the fact that psychology education has been booming in the past few years and more of a challenge to bring “fast-tracked” psychologists onto the market? In any case, we only welcome interest in psychological education and psychotherapy in general, and we urge colleagues to be more tolerant towards each other.

It is no secret that most of the psychotherapeutic schools and directions practiced in our time in Russia are a product of Western society. We thought it important to think about what distinguishes a Russian specialist - a psychologist from the rest? And you know, everything is the same - the incomprehensible Russian soul. To the question “What strengths of the work of psychologists in Russia can you point out?” we received answers: empathy (in the first place), “Russian mentality”, “our brightness and individuality”, “willingness to help”, disinterestedness (cannot but surprise, given that we are talking about professional psychological help! (PN)) , enthusiasm, the value of human relations.
In addition, readiness to constantly learn, improve qualifications, develop, openness to new things, striving for an integrated approach and the presence of professional communities were named among the strengths.

A huge number of directions and schools were named that psychologists use in their work. The results (in descending order) are as follows:
1. Gestalt - 30%
2. Analytical approach - 19%
3. Art therapy - 17%
4. Existential - 14%
5. Family systemic therapy - 12%
6. NLP - 12%
7.
A. Psychodrama - 11%
B. Behavioral therapy - 11%
8.
A. Body-oriented - 9%
B. Symbol drama - 9%
9.
A. Transactional analysis - 6%
B. Logotherapy - 6%
C. Erickson hypnosis - 6%
10.
A. Humanistic approach - 5%
B. Client-centered approach - 5%
11.
A. Jungian - 3%
B. Holodynamics - 3%
C. Psychocatalysis - 3%

Imago and thanatotherapy, fairy tale therapy, sand therapy, Hellinger constellations, acmeology, positive therapy, Lacanian psychoanalysis and even classical hypnosis were also noted.

Most psychologists use more than one method, but practice several directions at the same time, an integrated approach, believing that each client has his own method.

Concerning perspective directions of opinion were divided. As a rule, each specialist considers his own method to be promising. Someone believes that the popularity of Gestalt therapy is declining, others, on the contrary, that the future belongs to Gestalt, as it combines the main directions and allows you to achieve results in a shorter time.
A promising direction was called psychotherapeutic work in groups, trainings and short-term counseling and (overwhelming majority) an integrative approach. Perhaps this is due to the accelerating pace of life, when a person wants everything at once. But this does not mean that clients are not ready to go to therapy for a long time.
In our opinion (PN), it is strange that none of the respondents noted coaching as a promising direction, although many spoke about the popularity of short-term methods of psychotherapy.

3. The most ambiguous part of our research concerns the psychotherapist's clients. Here, both considerations of the confidentiality of our profession and a certain bashfulness inherent in our psychologists regarding their attitude to their profession as a service market, where there is always a client and a certain target audience for each of the services, immediately come to mind. Perhaps, to someone the information given in this section will seem as useless as the average temperature of patients in the ward, but we still decided to find out who is the most frequent client of a psychotherapist, what worries him, according to psychologists?

So, a typical client of a psychotherapist looks like this:

Women aged 25-28 to 40-45 years old, with higher education, as a rule, are middle managers. Active, often interested in psychology itself, many are single or divorced;

And in last place are children and adolescents - from 3 to 20 years.

Among the main problems, with which our contemporaries turn to the psychologist, the problem of relationships is in the lead, in second place are fears, anxiety and various phobias. Further in descending order are the problems of finding oneself and self-determination, self-realization, psychosomatics, depression, self-doubt, various types of addiction, midlife crisis, stress, chronic fatigue, conflict, aggressiveness and auto-aggression.

There is a certain number of requests regarding the establishment of long-term relationships in homosexual couples, the problem of gender identity.
In children, these are the lack of friends, disciplinary problems, difficulties in adapting to kindergarten and school, children's fears, separation problems in adolescents.
If we talk about the dynamics of symptoms and conflicts, psychologists have noted that the number of depressive disorders and phobic neuroses has recently increased, as well as neuroses associated with the concept of success and narcissistic dissatisfaction. Many psychologists talk about the fact that it is increasingly difficult for a modern person to feel, about blocking the sensual sphere in their clients. Parents increasingly do not know how to limit their children and simply cope with them, they place great emphasis on the intellectual development of the child, completely forgetting about the world of his feelings. Hyperactivity, neuropsychic disorders, overload with knowledge, various activities, sections, as well as sexual abuse are increasingly noted in children.

At the same time, many assess the degree of readiness of our population to seek psychological help rather as low. Psychologists note that among the population there is no understanding that you need to pay for a conversation. That is, many still have a very vague idea of psychotherapy as a profession. Many psychologists believe that in large cities the willingness to seek help is higher. But the experience and statistics of the Psinavigator testify otherwise. In our “Submit a request for a specialist” option, many more requests come from the periphery than from capital cities.

Among the reasons for the reluctance of the population to go to psychologists were noted: in most people's heads, the psychologist is still "equal" to the psychiatrist, and if a person turns to a psychologist, then this causes him to feel his own inferiority. The corresponding attitude can often be seen in others. Men are more wary of psychologists than women. But at the same time, they have both interest and curiosity. More confidence in a psychologist arises if doctors, teachers, social workers recommend a psychologist. Educated people with a high level of reflection are more likely to go to a psychologist. Interestingly, some people consider psychologists to be people with unresolved problems of their own. Also noteworthy is the fact that until now people often go to a psychologist with the expectation of healing help and the hope of miraculous healing.

At the end of our study, we asked colleagues to express their wishes and comments regarding the topic of the survey. They are very interesting and we did not consider it possible to shorten them to fit into the format of this article. So read them